Paying attention to the message, not just to provide information services, but the message may cause awareness or attention, interest, create desire, and encourage action. Manajemen Pemasaran Principles of Marketing Philip. Download Buku Manajemen Pemasaran Philip Kotler Edisi 13 Jilid 1. Suggestions to the hospital, to determine the target of communication. Entrepreneurial Finance Smith Pdf Editor. Selection of the budget available media that is using print media such as brochures, leaflets, banners, billboards, online media and social media such as facebook, twitter, instagram, specific media type is most effective is to use the brochure. Determining the message is done by involving the community or visitors. In setting the amount of the budget into the specific factors that need to be considered, namely in terms of the frequency of advertising and market share. The results of the study, targeted communication of the Hospital is the whole society is in need of health services as well as the expected response from the target of the media campaign is limited only to find out the services that exist at the hospital. To maintain the validity of the data is done by means of triangulation. With the method of collecting data through observation, interviews dam has the document.

Subject of the study consisted of 3 main informant, 3 people informant support. The study was conducted at Hospital Syafira Pekanbaru. The purpose of this study is to obtain in-depth information about the use of media in the marketing strategy at the Hospital Syafira 2016. Based on a survey conducted through interviews known that since the beginning of the Hospital stood own promotional programs, such as promotion through print media (brochures, leaflets, banners), electronic media (TV) and online media (official site). Indicators of success are increased traffic promotions. Use of media in the marketing strategy is an element of marketing tactics in an attempt to capture the market. untuk manajemen pemasaran, mungkin buku ini ada revisinya ditahun mendatang. Media Promosi, Pemasaran, Menentukan Tujuan, Jumlah Anggaran, Menentukan Pesan, Pemilihan Media Abstract Home> Archive for Category: Philip kotler pdf.

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